Choosing a name for your company is like laying the keel for a ship. It’s the foundational piece upon which everything else is built – your brand, your identity, and the very first impression you make on the world. In the fast-paced, ever-evolving ocean of artificial intelligence, finding a name that is not only unique and memorable but also deeply resonant with your mission is a voyage in itself. For us at Shipable.ai, this journey was about finding a name that truly encapsulated our commitment to empowering agencies and consultants to deliver impactful AI solutions to their clients, effortlessly.

The Weight of a Name in the AI Era

The AI landscape is bustling with innovation, a dynamic frontier where new ideas surface daily. In such an environment, a name needs to cut through the noise, to be a beacon. We knew our name had to do more than just sound good; it needed to tell a story, our story. Our mission is to enable agencies and consultants to build and deploy production-ready AI agents for their clients – to turn complex AI capabilities into tangible, revenue-generating assets. The name had to reflect this core purpose: action, delivery, and tangible results.

The Core Principle: A Name That Delivers on Our Promise

From the outset, we had one non-negotiable requirement for our name: it had to embody our promise. We’re not just about the potential of AI; we’re about the delivery of AI. Our platform is designed to help our users – agencies and consultants – ship AI agents that solve real-world problems for their clients. This concept of “shipping” – of bringing something from idea to reality, of delivering value – became our guiding star. The name needed to be active, to speak to the capability and efficiency our users would experience. It had to resonate with professionals who are themselves focused on delivering results for their own clientele.

Initial Forays: The Labyrinth of AI Buzzwords and Domain Scarcity

Our initial brainstorming sessions were a dive into the deep end of tech jargon and AI buzzwords. We explored countless combinations involving “AI,” “Automate,” “Intel,” “Agency,” “Bot,” and so on. While many sounded suitably “techy,” they often felt generic or, worse, already claimed in the crowded digital space. The challenge of securing a matching .ai or .com domain felt like navigating a minefield. We’d find a name we liked, only to discover the domain was parked, exorbitantly priced, or the social media handles were a tangled mess.

We considered abstract names, evocative names, even names that were purely functional. Some contenders were too technical, alienating the very people we wanted to empower. Others were too whimsical, not quite capturing the robust, reliable nature of our platform. It was a painstaking process, a true labyrinth of linguistic and digital dead-ends. We created spreadsheets, color-coded options, and debated endlessly, but that perfect fit remained elusive.

The "Aha!" Moment: From Concept to "Shipable"

Then came the shift. Instead of focusing on what our product is (an AI platform), we started focusing on what it enables our users to do. What is the ultimate outcome for an agency using our tools? They build, they customize, and then they ship AI agents to their clients. They deliver value. They make AI happen.

That’s when “Shipable” emerged. It wasn’t just a word; it was an action, a capability, a promise. It spoke directly to the core benefit we offer: the ability to take AI from a complex concept to a deployable, valuable asset. “Shipable” implies readiness, ease of use, and a focus on the end result. It suggests that with our platform, AI solutions are not just possible, but readily deliverable.

The beauty of

“Shipable” also lies in its simplicity and directness. It’s not shrouded in technical complexity; it’s about action and outcome.

Refining the Choice: Does "Shipable" Sail True?

Having a name that felt right was one thing; ensuring it was right was another. We put “Shipable” through a rigorous litmus test, evaluating it against several key criteria:

• Clarity & Memorability: Is it easy to understand, spell, and recall? “Shipable” is straightforward. It’s a common word, repurposed with a clear tech connotation. It’s easy to say, easy to type, and easy to remember.

• Relevance: Does it clearly communicate what we do or enable? Absolutely. It directly relates to the act of delivering AI solutions.

• Availability: This was crucial. We were thrilled to find that shipable.ai was available, along with consistent social media handles. This digital real estate is invaluable for a modern tech brand.

• Brand Fit & Feel: Does it sound modern, reliable, and empowering for our target audience of agencies and consultants? We believe so. It conveys a sense of capability and forward-momentum, aligning with the innovative nature of AI and the results-driven mindset of our users.

• Scalability: Could the name grow with us? “Shipable” isn’t tied to a specific AI technology or a narrow use case. It’s broad enough to encompass future developments and expansions of our platform, always centered on the theme of delivering value.

“Shipable” passed these tests with flying colors. It felt strong, purposeful, and, most importantly, authentic to our mission.

Launching Shipable: A Name to Build Upon

And so, Shipable.ai was born. The decision felt less like a choice and more like a discovery of something that was already there, waiting to be articulated. Our name is more than just a label; it’s a constant reminder of our core purpose. It’s a commitment to our users that we will provide them with the tools and support they need to deliver exceptional AI solutions to their clients.

Ultimately, as the Attio team wisely noted about their own naming journey, a brand name is what you make of it. “Shipable” was a word, an idea. It’s our team, our product, and our dedication to our users’ success that will fill this name with meaning and personality. It’s the tangible results our users achieve for their clients that truly bring “Shipable” to life.

Conclusion: Charting the Course for Our Clients' Success

Our journey to find the name “Shipable” was a microcosm of the larger journey we’re on: to simplify the complex, to empower action, and to drive real-world results through AI. We aim to be the wind in the sails of agencies and consultants, helping them navigate the exciting waters of artificial intelligence and deliver unparalleled value to their clients.

“Shipable” is our flag, planted firmly in the ground, signifying our commitment to this mission. It’s a name we’re proud to build upon, and we’re excited to see how our community of users will make it their own, shipping incredible AI solutions that shape the future.